Content takes a significant if not the leading role in brand building and business promotion. Users and potential customers have become more hypercritical and picky in terms of the content they receive. Therefore, brands must treat this aspect of marketing responsibly and provide their customers with what they request if they want to succeed. You have to keep up with the upcoming trends or become a trendsetter yourself. Experts at https://essayshark.com/ prepared a list of content creation tips that you should consider while compiling your 2020 business development plan.
Create More Video Content
According to Google, 90% of users discover new brands with the help of YouTube videos. People want to get fascinating, entertaining, informative videos from companies that produce goods they consume or services they benefit from. Statistics state that people spend 88% more time on websites that have video content. How can your business use this? Your marketing department can broadcast live and show your customers the backstage of getting things done inside your company. Live stream educational or informative videos with your partners or opinion leaders. Invite celebrities, bloggers, and experts. Offer your customers videos that will highlight your expertise but will not look like you are boasting.
Educate Your Audience
Use videos and posts to give your subscribers or users more information about creating or using something. Webinars are still an excellent instrument for attracting customers in B2B. However, you should alter a format a bit and offer some new forms. Thus, try providing your target audience with intense courses that last for just one hour, a series of workshops, interactive engagements, or gamification. In addition to that, do not forget about the simple “How to” videos that can be used literally for everything — from packing a Christmas present to using your application on various devices. Continue reading →
