Founded in Ottawa, Ontario, Canada in 2006 the three brothers known by their surname Dubé have found themselves the center of a wide spread and viral meme throughout Canada. There was an article about them within the Ontario Secondary School Literacy Test which was given to 10th grade students in Ontario. The article was essentially a reading comprehension test and they had to answer questions about the article and band afterwards. Memes of the band then went viral causing the band to become drastically more popular within their home country, with many students saying it was their favorite part of the test. Dubé once also opened for The Beach Boys as they previously has a very clean image. Dubé’s sudden change from opening for The Beach Boys to smoking up in their video for “Alien” caught the Education Quality and Accountability Office (EQAO) off guard. The EQAO oversees the OSSLT and said the reading selection went through a three-year vetting process, but after the article was last vetted in September 2017, the band radically changed its image. In their video for “Alien” it depicts the band smoking a joint rolled up with a page from the bible. Not only their image but their music has also changed drastically, and for the better I might add. The brothers now have a much more heavy and faster paced alternative punk rock sound that is also sure to become a viral sensation for fans. Don’t think for a minute that these guys are selfish and that their rock and roll ambitions are for themselves alone. Their mother passed away after a battle with cancer and the brothers took to the streets busking as well as recording covers to raise money for charity. They subsequently raised mega-bucks for charity on the streets of Ottawa – they staged a drive that sent a whopping $150,000 to Haitian orphans after the 2010 earthquake. The band deserves a tremendous amount of respect for the work they have put in as well as for the risk they took in changing their image. The band has been on tour with English punk rockers Counterfeit here in the U.S. doing a cost to cost stage takeover. Continue reading
