Easy Ways to Use YouTube Music Promotion to Boost Your Fan Base
As a musician, you need to use every possible platform to gain new listeners. Click here to learn how YouTube music promotion can help you.
Did you know that over one billion people use YouTube every month? So, if you’re trying to find fans for your music, you can probably find them on YouTube.
But for a lot of musicians, it can be difficult to understand how to get results with YouTube.
Should you vlog or should you just put out music videos? Is it a good idea to collaborate with other YouTubers or should you stay in your own lane?
This post will help you understand how to go about YouTube music promotion the right way.
With the help of these tips, you’ll know how to take full advantage of YouTube, so that you can get your music in front of as many people as possible.
Build an Audience
One of the best things you can do to build an audience is to create a vlog.
You can use this vlog as a way to document your journey as an up-and-coming musician. This kind of content gives you the chance to provide an insight into your life, while also allowing you to build a relationship with your audience.
You don’t need fancy video equipment to record your vlog. In fact, you’ll find that your phone camera is enough. It’s often the most basic vlogs that tend to do well because they have an authentic feel to them.
You should also create content that provides an insight into the music you’re writing. For instance, you could create a video for each song you release, which describes the meaning behind the song. This can make your music more relatable which makes it easier to attract subscribers to your channel.
Interact with Your Audience
One of the easiest ways to interact with your audience is by responding to comments.
Even if it’s just a small “thank you,” it can make a big difference to the person who left the comment. If there are too many comments to sift through, just interact with the ones that have the most “likes.”
Also, if you find a great comment, think about pinning it. This shows that you acknowledge the comment, but also gives others the chance to see this great comment too.
In each of your videos, you may also want to shout-out some of the people that always leave a comment on your videos. This can be a great way to thank some of your passionate fans.
It’s worth noting that you may want to spend some time “protecting” your audience.
Occasionally, people may leave comments that are offensive and this can have a negative impact on your community. You can fight back by enabling the comment moderation feature.
This gives you the chance to review each comment before it goes live, thereby allowing you to protect the quality of your community.
Collaborate with Others
Collaborating with other YouTubers is a great way to build your audience, without having to fork out a ton of cash. That said, the YouTubers you’re collaborating with are looking for the same thing as you — visibility.
Because of this, it’s a good idea to seek out collaborations, but only when you have a sizeable audience of your own. When you collaborate, the other YouTuber will benefit from your audience and you’ll benefit from theirs.
It’s critical that you reach out to YouTubers that have a similar audience to you. If you can do this, the partnership will result in more subscribers for your channel, increasing the odds that more people will listen to your music. The collaboration doesn’t need to be complicated and it can be as simple as conducting an interview.
Keep in mind that you don’t have to approach YouTubers that are musicians. As long as a YouTuber has an audience that’ll find your music/vlog relevant, they’re worth collaborating with.
Cover Popular Songs
Try to find popular songs that you can cover, even if they don’t belong to your genre of music. When doing this, you can cover new or old songs considered classics.
The good thing about covering music is that it gives you the chance to share your talents with a wide range of people. Someone might be looking for the original version of a song, but they may find your music instead. After listening to your cover, they may check out other examples of your music too, and even become a subscriber.
There’s no limit to the number of covers you can create, so if you find yourself struggling to come up with content ideas, just create a new cover song.
Is There a Way You Can Upgrade the Production Quality of Your Videos?
Earlier, we mentioned that low-quality videos can have an authentic feel to them, thus improving audience response. This can work well for vlogs, but for other kinds of content, you should think about how you can make your video look as good as possible.
If you can create a music video with high production value, there’s a good chance that people will share it. If someone shares the video on a site like Reddit, this can lead to a huge influx of people that will check out your music.
At the very least, a high-quality video will lead to more people “liking” the video and commenting on it. This is a good thing because if a video achieves high levels of engagement, the YouTube algorithm will put it in front of more people.
Recording your videos using a DSLR camera is one of the best things you can do to improve the production quality of your content.
For the videos that aren’t music videos, adding background music can also be a good way to improve production quality. Be sure to get your background music from a website that provides licensed music for YouTube videos.
If you don’t do this, YouTube may take your videos down, because the background music triggers a copyright violation.
Is There a Way You Can Use Paid Promotion?
YouTube Ads can help you get in front of a lot of people, without having to fork out a ton of cash. Your success with YouTube Ads is going to come down to two factors:
1. The content of your ad
2. The way you target your ad
Creating a great ad is difficult and can take a lot of trial and error. But you can shortcut the process by just promoting some of your videos that are already popular. Because such videos have already shown some success, these videos could be even more successful when you put some money behind them.
Find one of your videos that’s highly viewed, then edit the video so the first five seconds grab the audience’s attention. In doing so, you’ll be able to keep people watching — even after they’re allowed to skip the video.
When it comes to targeting, think about identifying channels that have a similar audience to your own. You can then target your ads so that they’re shown to people that are interacting with these channels.
Do You Understand How Youtube Music Promotion Works?
With so much music being released every day, generating attention for your music can feel like an impossible task. But, with the right promotional strategy, YouTube can help you develop an audience of people that will love your music.
Now that you know specific tactics you can use when it comes to YouTube music promotion, you can use a vlog to help you build an audience. You may even consider collaborating with other artists.
It’s vital that you remain consistent when trying to promote yourself on YouTube. With so much competition, it’s rare that just one video is going to propel you to stardom. But if you keep putting out content, there’s no telling what might happen.
Interested in how you can improve the quality of your music tour? Check out these tour reviews for some tips!