We are not living in a world that has become data-centric; rather, the whole world is being driven by data itself. Every sector and department of a business needs accurate and authentic data to function properly, and marketing is no exception to this trend.
With the help of targeted and high-quality data, marketers can target more people, generate leads, and increase their conversion rate. With a better conversion rate, the cost of the whole process reduces. But using the wrong data can make things spiral out of control, and it will prove harmful for any business.
This is why working with the right data provider company for your B2B leads becomes crucial. It would help if you were sure that the data provider company that you are working with has the ability, resources, expertise, and tools to provide you quality data. It doesn’t matter whether you are looking for a phone number, email address, social media profiles, B2B contact database or location details, you will always have peace of mind if you will be working with a reputed and experienced data provider company.
So, let’s shed some light on how you can evaluate the right data provider company for your B2B leads.
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- Source
Before analyzing any data provider on any other parameter, going through the source and accuracy of the B2B contact database is necessary because, in the end, it will be the data that will be offered by the data provider company and used by your firm.
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- Is the data cleaned & verified?
It would help if you always were sure that the data being collected by the company is cleaned and verified before being offered to your firm. If the data provider company isn’t ready to share the source of B2B contact database collection with you, then there is surely something fishy going on, and it will be better for you to start looking for other data providers.
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- How to know if the data is cleaned and verified?
To know whether the B2B database is cleaned and verified, you will have to ask below-mentioned questions to your data provider:-
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- Can you provide me with the exact process of B2B database collection, and can you give complete details about the source from where you collect it?
- How accurate is the data? ( This is important because it will be of no use if the data in your lead generation will not be targeted. The services of data provider company will become a money-guzzler for your firm)
- Can you give me an overview of the technology you use for data generation and what method you use to clean your B2B database?
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- Compliance
Since B2B data management is a sensitive area, the government makes sure that each firm, including the data provider company, works according to the set regulations. This is why analyzing the compliance of your data provider company becomes crucial.
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- What to look for?
You should check whether your B2B data provider company is registered with the Data Protection Act and Information Commissioner’s Office (ICO).
And if you want to begin on the right foot, then start looking for a company Direct Marketing Association (DMA) right from the beginning. It is an association of 1000 firms that provides the best practice guidelines. But never make DMA registration a make or break point of your selection process.
In addition to this, you go through the website of the data provider company and ensure that they have mentioned their contact information clearly, and there is nothing fishy on their website.
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- How frequently is the data added?
Even if you are offered data from your data provider company’s quality sources, it will be of no use to you if it will be more than six months old. If you are using old and outdated B2B data, by the time you get a notification on your screen, the target would have already made a decision and purchased a product or service. So, when you are asking your data provider company for updated data, you are looking for data that is as close to real-time as possible.
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- Scope
The scope of your data provider company is another important parameter for understanding the quality of service.
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- What makes them stand out?
Data can be provided by a wide range of data provider companies, and therefore it becomes crucial to know what makes your potential data provider company stand out from others. It can be the difference in the pricing structure or the use of technological solutions, as even a little bit of different approaches used by your potential data provider company will make them stand out from the crowd.
If you succeed in choosing a data provider company that is different from the generic ones, then you will gain a competitive edge in the market since no one else will be thriving on an innovative data provider company.
