Southern California Industrial Metal band SOCIETY 1 have released a brand new music video for the song “It’s Yours Now” which features Ministry guitarist Sin Quirin. The song is from the bands upcoming album ‘Rise From The Dead’ scheduled for release this March on DSN Music. The video was directed by vocalist Lord Zane. SOCIETY 1 was founded in 1996 by the infamous Lord Zane on lead vocals, also features veteran guitarist Maxxxwell Carlisle, bassist Dirt Von Karloff, and drummer Iorden Mitev. “It feels good to be back at it again, like an old lover who fucked you better than anyone before or after” said Zane during a decadent signing party at the DSN Music complex in Malibu, CA. “Everyone has those moments when you resurrect and reinvent. This album Rise From The Dead is one of those moments.” The comeback for Zane follows a hiatus during which he established a successful Hollywood career as a music video director, working on projects with such acts as Zakk Wylde, John 5, Wayne Static, and Orgy. “For me this isn’t so much of a return for the band but more a return of my understanding of how necessary musical exploration is to my existence,” said Zane. The band is well known for their stage presence, especially Zane who sometimes inflicts pain on himself for the shock and amusement of fans. At Download Festival in 2005, Zane broke several records by performing the bands entire set suspended from 4 meat hooks through his back. While SOCIETY 1 us referenced as an industrial metal band this new track “It’s Yours Now” has much more of a groove filled grunge or 90’s rock sound. At times the song sounds hauntingly similar to the late Layne Staley fronted Alice In Chains. Though nothing can truly compare to seeing SOCIETY 1 in a live setting, this new video is a greatly directed piece of cinematography that showcases the band and a little bit of skin as an added bonus. Continue reading
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