If you were at a rock festival recently and saw a fan on stage or walking around with a striking hand-painted guitar with the festival’s logo blazoned on the body, you more than likely witnessed a RONZWORLD GUITARS axe in all its one-of-a-kind glory!
Although RONZWORLD GUITARS have been featured and awarded to fans at festivals across the country for years, RONZWORLD founder and artist Ron Williams is now pleased to announce his next venture. This summer – in partnership with The Music Experience, a traveling consumer exhibit present at live events – RONZWORLD has launched the Official Festival Guitars Experience for a rock, alternative, and country music portfolio of festivals produced by Danny Wimmer Presents, ASK4 Entertainment, AEG, Live Nation and Ledge Entertainment.
A unique consumer engagement, the Official Festival Guitars Experience gives festival-goers a chance to take home the ultimate festival souvenir in the form of a one-of-a-kind, custom, signed/dated, hand-painted guitar. On average, the activation reaches over 60,000 fans and generates four million social media impressions over the course of just three to four festival days.
At each festival date, Ron and The Music Experience will raffle/auction off a limited number of official festival guitars. Fans can enter by making a donation to the current partnering charity for that festival date, or by purchasing RONZWORLD merchandise at either The Music Experience or RONZWORLD tents. Those who do will be presented with a raffle ticket, and the winning ticket will be drawn and announced live on stage that evening. In addition to receiving their prize guitar (which is often signed by the bands at each festival), the winner will have the opportunity to come up on stage and take “the ultimate selfie” in front of the crowd (see below for an example).
Joshua Toomey the host of Talk Toomey: The Metal Nexus Podcast caught up with Ron Williams of RONZWORLD GUITARS. Ron talks about some businesses outside of music he has worked with like Google, Pepsi, Mountain Dew, Bacardi and others. Toomey also talks to Ron about how long it takes him to create one of his illustrations on a guitar and also how long the business has been going on and also elaborates about being his appearance at NAMM and partnering with The Music Experience. You can hear the entire interview below.